■ Versatile brand designer with experience spanning boutique design studios, big tech, and small brands. Proven track record of delivering strategic creative solutions for brands like Nike, and lululemon. Experienced in scaling brand systems across large organizations while maintaining consistent quality and innovation.

■ Spaare Pneumatics

Built from the ground up as a capabilities project, Spaare Pneumatics fills a gap in the market for beautifully designed, high-performance pneumatic tools. Positioned at the intersection of overlanding, adventure, and precision engineering, the brand rejects cheap, plastic off-the-shelf solutions in favor of a refined, Leica-like sensibility—understated, confident, and built to last. The identity is deliberately subtle, inspiring trust and allowing the product to integrate seamlessly into the various overlanding niches.

Brand Design, Strategy, 3d Design/Animation, Web Design

■ Scoutwell

Cannabis has the potential to improve sleep, anxiety, and pain, but without robust research, users are left guessing. I worked with Hybrid Design to shape Scoutwell’s brand positioning, identity, and UX to bridge this gap—transforming cannabis from recreation to function. By combining sleep tracking with cannabis formulations, Scoutwell empowers users to understand what works for their unique needs. The brand strikes a balance between credibility and accessibility, moving beyond stereotypes and clinical coldness to focus on what truly matters: the life made possible by better sleep.

Brand Design, Strategy, Messaging, App Design, 3D

■ Replace Therapeutics

Replace Therapeutics needed an identity as bold as its breakthrough gene-editing technology—one that would capture investor interest in a space crowded with uninspired, clinical branding. With a strategy focused on differentiation, we leaned into high-visibility color, contemporary typography, and striking gradients to create a sense of energy and innovation. The visual system rejects tired medical tropes in favor of a more vibrant, future-facing approach, while while still leveraging clear, structured data visualizations ensure credibility. The result is a brand that feels as advanced as the science behind it—bold enough to stand out, sophisticated enough to instill confidence.

Brand design, Messaging, 3d

■ lululemon—Summer Release 2022

For Lululemon’s summer product campaigns, I helped shape the creative vision to highlight both men’s and women’s collections in a fresh, engaging way. For the women’s line, we captured the soft, luxurious feel of Softstreme fabric through glowing, golden-hour imagery in a serene peach orchard, inviting customers to experience the fabric’s essence. The men’s campaign, focused on the iconic Commission pant’s transition to the ABC collection, brought a sense of movement and timeless style to life against an urban backdrop. The resulting campaign balanced design with a natural, effortless vibe, resonating across digital, print, and social platforms.

Campaign, Messaging, Art direction

■ Structures

Structures is a personal project that merges my passion for graphic design with my deep appreciation for architecture. Through the creation of four posters, each highlighting a renowned architect and one of their iconic buildings, I delved into 3D modeling and rendering using Blender. Recreating these architectural masterpieces allowed me to gain a deeper understanding of their design and the craft behind them. The project is both a technical exploration and a celebration of the relationship between design and architecture, reflecting my ongoing pursuit of new skills and creative perspectives.

Graphic Design, 3D

■ Facebook View

For the confidential app that would later launch as Facebook View in collaboration with Ray-Ban’s augmented reality glasses, I contributed to the development of a logo that would define its visual identity. The logo was designed to work seamlessly across multiple touchpoints, from the app icon to product and branding. The project included color theory that was eventually teased out in the app’s UI, helping create a cohesive and engaging user experience.

Logo Design

■ Jaybird—Answer Adventure

For Jaybird's Answer Adventure campaign, I worked closely with the team to craft a compelling narrative that would resonate with both athletes and a wider audience. Drawing from my experience with brands like Rapha and Ornot, I helped develop an authentic story that celebrated the diverse ways adventure can be experienced. We captured athletes in their natural environment, showcasing their shared drive to push boundaries, not just in sport, but in life. Collaborating with athletes like Jimmy Butler, Kate Courtney, Kelly O’Hara, and Justin Williams, we reframed adventure as a broader challenge, calling on everyone to embrace it.

Campaign, Messaging, Art Direction

■ Rapha

At Rapha, I played a pivotal role in crafting marketing strategies and designing experiences that upheld the brand’s standard of excellence in the cycling space. My work spanned product launches, partnerships, and sponsorships, always ensuring that every visual asset—from social media posts to event promotions—reflected the brand's commitment to quality. A standout project was Fun, Sweat, and Beers, where I worked with Hybrid to redefine the concept of a product catalog, creating an editorial piece that celebrated the diverse motivations of cyclists. I championed Rapha’s brand narrative within key partnerships, including a shot-on-iPhone commercial, a 5x5 speaker panel with renowned frame builders, and helping launch Legion, a new type of amateur cycling team based in LA.

Marketing, Brand design

■ Ornot

I supported the crafting of the Ornot brand, ensuring a consistent narrative and high-quality output across all creative projects. I collaborated closely with the team to implement strategies for marketing, positioning, and brand growth, ensuring that every visual element supported the brand's distinctive personality. While much of the work focused on photography, my role extended to overseeing the entire creative process, from marketing assets and paid social campaigns to clothing design. By aligning all creative efforts with the brand’s vision, I helped Ornot strengthen its identity and reach within the cycling community.

Strategy, Art Direction, Photography, Brand Design

■ Mission Workshop

I worked closely with the creative team at MW to elevate the brand’s visual storytelling, ensuring a consistent, high-quality approach to both product and lifestyle photography. I directed and executed photo sessions for web and print marketing collateral, aligning every shot with the brand’s rugged, functional aesthetic. My role also involved managing collaborations with commissioned artists, maintaining strong relationships to secure ongoing creative partnerships. Together, we delivered impactful imagery that supported the brand’s mission and engaged customers across multiple touchpoints.

Photography, Art Direction

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Nich Barresi